From Pop Culture to Politics, MAD Magazine took on the world with its own brand of humor. Mad introduced us to the hilarious and iconic Spy vs Spy in the #60 issue, and the iconic Alfred E. Newman, a character who graced each cover of the magazine. On Thursday, July 3rd the news broke that after 67 years, DC will stop production of the magazine after the August issue. Issue #9 will be the last to hit newsstands nationwide. DC Comics broke the news that after issue #10, MAD will be using republished content to celebrate the rich history of MAD. The final issues of MAD Magazine will only be available through comic book stores and mailed to subscribers.
On Wednesday night, two contributors of the magazine (David DeGran and Evan Dorkin) broke the news on Twitter.
— David DeGrand (@daviddegrand) July 4, 2019
Today won’t end. Goodbye, MAD Magazine. As a youngster I was a huge fan of the 70’s era, as a young adult I rediscovered the 50’s comics, as an old nerd I somehow became a contributor (often working w/@colorkitten) for the last decade +. Getting the e-mail today was crushing.
— Evan Dorkin (@evandorkin) July 4, 2019
The Magazine of Humor was launched in 1952 by a group of editors led by Harvey Kurtzman. MAD’s roots are not in the world of magazines but actually in the world of comics. As the publication was launched under EC Comics. The same group that also published the cult favorite Tales from The Crypt.
The news of the demise traveled fast on social media. Fans have started sharing stories of what MAD meant to their childhoods. Weird AL commented on the magazine’s closure by saying;
“I am profoundly sad to hear that after 67 years, MAD Magazine is ceasing publication. I can’t begin to describe the impact it had on me as a young kid – it’s pretty much the reason I turned out weird. Goodbye to one of the all-time greatest American institutions. #ThanksMAD.”
I did not grow up during the heyday of MAD. The 1960s to the 1980s, MAD was staple of the culture. However, being a 90s kid, I was introduced to MAD in a different way than previous generations. On Saturday nights, FOX launched the sketch comedy show of MAD TV. MAD was able to poke fun at the world at the time and even brought in their iconic characters to join in on the fun. The SPY vs SPY cartoon is one of the funniest pieces of animation during that time.
MAD Magazine is Iconic. And while we may be the last generation to experience the satire of the publication, MAD will go down in history. The world of humor and comedy owe a thank you to MADMagazine.