Remember the ad where someone cracked an egg and said this is your brain on drugs? Well, that officially became the entire state motto for South Dakota. I am not sure what the entire state is smoking, but apparently to one marketing agency, it’s meth. Because, well, is there really anything else to do in South Dakota?
I understand wanting to tackle a problem head on especially when it comes to drugs. I grew up in the meth capital of America. Hell, where I grew up would have given Walter White a semi chub. In the 417, certain people take their meth seriously. Watch any episode of Live PD where they followed around the Greene County Sheriff’s Dept in Missouri, chances are if you had meth bust on your Bingo Card, you would win a Smithfield Ham. So, the war on drugs just makes sense. Weed does not. Want to know why, because it’s not a drug. This has been my Ted Talk.
What does South Dakota do in the battle against a meth? Come up with one of the worst ad campaigns in the history of our country. Here is the ad…
Meth. We’re On It.
If you have a false teeth business in South Dakota, I would like to invest. That is all I am saying.
This is an actual slogan approved by the Governor. How does this make it past brain storming sessions? What are some of the rejected ideas? Could those ideas have been as bad as one they chose? And she has doubled down about how the idea is good. I would like to quote a very southern term to the governor of the state South Dakota, “Bless Your Heart.” The state spent 1.4 Million on this ad campaign, want to know what that money could have been used for, actually tactical ways to help stop meth. That money would have been better spent hiring Jesse and Joey from Full House to write an ad jingle to help out in the war against Meth. I mean, its not like they are not doing anything. The state would have had at least 1.3 million left to spend.
The marketing team behind this slogan should be hit with a stick, and since it is close to the Canadian border, should be a hockey stick.
South Dakota…..What the Fuck?!?!?!!?!?