Dazn has bought the audiovisual rights of the Spanish and international Women’s Soccer First Division for the next five seasons (2022/23 – 2026/27). It is not the first time that the streaming platform has bet on women’s soccer. Last summer he acquired the rights to the Champions League for the next four seasons, until 2025.
“We could not be more proud to continue working on our commitment to increase the visibility of women’s football by becoming the new global broadcaster of the LPFF. We want the players, coaches and clubs to become recognizable names and an inspiration for the next generation of footballers and fans from all over the world,” said Shay Segev, CEO of DAZN Group.
In Spain, DAZN will offer all the matches of the championship live , with seven of the eight matches per day exclusively. In total, the platform will broadcast 240 games per season for the next five courses.
The company explains that this agreement “promotes the global growth of the LPFF and reinforces DAZN’s commitment to growing women’s football around the world.” Fans globally will be able to experience the best duels of the Women’s First Division live, as well as enjoy summaries and analysis of each match, pre- and post-match interviews and much more.
In the absence of a crystal ball that predicts the audience of these games, the reality is that the antecedents are positive. The UWCL final between FC Barcelona and Olympique de Lyon had a live audience of 3.6 million people around the world, including broadcasts on DAZN. This represented a 56% audience increase compared to the end of the 2020/21 season, with Spain being the country that contributed the most, with a total of 1.6 million views .
Despite the fact that women’s soccer is its great bet, the Dazn catalog includes other competitions. This year’s showdown between Katie Taylor and Amanda Serrano was the first women’s main event held at Madison Square Garden and became the most-watched duel between two female boxers in history with 1.5 million viewers worldwide.